Electronic File Specifications
The following guide will help you create files suitable for output at Prime West.
Be sure to reference the following information in your communications with us:
1. Location of the News & Information Center where the ad will be installed
2. Name of your Prime West Sales Representative
Image Area
11 ½ inches wide by 9 inches tall (horizontal/landscape format).
Design can have full bleed, but to insure all text is clearly visible, allow ¼ inch margin on top and sides and ½ inch margin on bottom.
* See Ad Layout diagram
Design and Images
Resolution
Supply all files in RGB (or CMYK), image resolution 300 dpi. Files taken directly off the internet (which have a resolution of 72 dpi) cannot be used due to the low quality of print reproduction.
Design
Installed ads are mounted under plexiglass in a wood frame. These are mini-billboard ads and should be designed accordingly – clean, eye-catching design with a minimum amount of text. Use larger font size for text you want to emphasize.
Font
Please include all font files used OR convert text to paths (outlines) and save a copy.
Client-supplied materials will be returned if requested.
Supported Formats
• MAC or PC
• Adobe Creative Suite CS3 (InDesign, Illustrator, Photoshop)
• Freehand MX & CorelDRAW X3 also available
• Image File Types: .tif, .bmp, .jpg, .zip, .pdf, .eps
We prefer high-res PDF or JPEG files. However, we will not be able to edit the text in these files.
Delivery Methods
You can email electronic files directly to lisa@primewest.com.
In addition, we accept CD, DVD, USB Drive or FTP site upload (please call or e-mail for site & password information). | 
